Effective as of December 23, 2020
How and What Information We Collect
We collect personal information in the following circumstances:
Registering an account. Some of our Products give you the option of creating a user account. If you decide to create an account, you will provide us with certain personal information, such as your user name and password. You are not required to register to use our Products.
Purchasing a Natural Form Product. When you make a purchase, you are given the option of logging into an account or checking out as a guest. In either case, when you purchase a Natural Form Product, you will provide us with personal information, such as your name, email address, payment information, and shipping address.
Making a payment. When you make a payment to Natural Form, you may need to provide personal information to our third-party payment processors. Such personal information may include sensitive personal information, such as your credit card number.
Submitting information to us. We collect information you submit to us. For example, when you post a review of a Natural Form product on naturalform.com or refer a friend to Natural Form on naturalform.com, we receive the information in your submission, including any personal information. If you choose to submit content to any public area of naturalform.com, such content will be considered “public” and will not be subject to the privacy protections set forth herein.
Communicating with us. We may also collect personal information from you when you communicate with us. For example, you may send us personal information by writing an email to us, calling our customer service department, subscribing to Natural Form communications, or making a reservation for an event hosted by Natural Form.
Taking a survey. From time to time, we may contact you to participate in optional online surveys. If you do decide to participate, you may be asked to provide certain information which may include personal information.
Information you provide about a third party. If you choose to use our referral service to tell a friend about Natural form, we may collect your friend’s personal information, such as name and email address. We will automatically send your friend a one-time email inviting him or her to purchase a Natural Form product. We store your friend’s information in order to send this one-time email and to track the success of our referral program.
Passive collection. Our websites and applications collect and store information that is generated automatically as you use them, including your preferences and anonymous usage statistics. This information may include Internet protocol (IP) addresses, cookie identifier, browser type, Internet Service Provider (ISP), referring/exit pages, the files viewed on our websites and applications (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data. We use this data to analyze trends in the aggregate and administer our Products. Information that we passively collect may be combined with other information about you, including personal information such as when you are logged into your Natural Form account.
Information provided by third parties. Natural Form may collect information about you from third parties or supplement the information we collect from you with additional records received from third parties. If you place an order with a third-party retailer, that retailer will send your personal information to Natural Form so that we can fulfill you order. We also collect information from third parties in order to enhance our ability to serve you, to tailor our content to you, and to offer you information that we believe may be of interest to you.
2. How We Use Your Information
When you use our Site and engage in a transaction, we use your personal information to complete payment, deliver purchased Products, communicate with you regarding the transaction, enhance the operation of our Site, improve our internal marketing and promotional efforts, statistically analyze Site use, improve our product offerings, and customize our Site’s content, layout, and services. When you provide your personal contact information, such as your email address, we may use this information to deliver newsletters, promotional offers and other useful information to you. Finally, we may use the information you provide to use to provide non-promotional notices, resolve disputes, troubleshoot problems and enforce our agreements with you, including our Site Terms and Conditions of Use, and this Policy.
3. Disclosure to Third Parties
Our Products may contain links to other websites and other websites may reference or link to naturalform.com or our other Products. These other domains and websites are not controlled by us. We encourage our users to read the privacy policies of each and every website and application that they interact with. We do not endorse, screen, or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.
Our Products may also contain links and interactive features with various social media platforms. If you already use these platforms, their cookies may be set on your device when using our Products. You should be aware that personal information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum may be viewed and used by others without any restrictions. We are unable to control such uses of your information when interacting with a social media platform, and by using such services you assume the risk that the personal information provided by you may be viewed and used by third parties for any number of purposes.
4. Security of your Information
By using our Products or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Products. If we learn of a security breach, we may notify you by posting a notice on naturalform.com, sending an email to you, or by mail, as required by law.
5. Data Retention
We retain information for as long as your account is active or as needed to provide Products or services. We will also retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
6. Children's Policy
We do not knowingly collect, maintain, or use personal information from children under 16 years of age, and our Products are not directed to children under the age of 16. If you learn that your child has provided us with personal information without your consent, you may alert us at [email protected] If we learn that we have collected any personal information from children under 16, we will promptly take steps to delete such information and terminate the child’s account.
7. International Users
By using our Products, you will transfer data to the United States.
If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your information you consent to any transfer and processing in accordance with this Policy.