Our Story | Natural Form®

About Us

Our sleep adventure

Why we started

We’ve created Natural Form to reflect our passions, values and adventures. Our love for healthy sleep began in the medical industry, and now with an integration of thoughtful materials and innovative touches, we are bringing our products to you.

Good sleep is an essential part of our health

Beds are an essential part of our lives, often dictating the direction for the rest of our day. But unfortunately most beds, cheap or expensive, come with a list of undesirables. Too bouncy, too springy, too hot, and causes aches and pains. The list goes on and on.

For the most used piece of furniture in our lives, we thought it was time for something better, something more…..comfortable. So we set to solve one of the most important problems in the bedroom, the mattress.

We set out to provide a mattress designed around your health.

Our goal was to create a mattress that elevates every aspect of your sleep experience, and to remove unhealthy materials. So we set out to provide the perfect combination of support, pressure relief and durability, while being mindful of our environmental impact every step of the way.

Inspired and handcrafted in Vermont, we drew from our sleep engineers, patented pressure relief technology, and local craftsmanship. For over 30 years, we’ve designed hundreds of prototypes and spent countless hours testing, refining and improving a mattress that benefits today’s health minded individuals.

Doing good on the mattress

On a conventional mattress, if your cover becomes stained or a spring system fails, the entire product needs to be replaced. So, we constructed a mattress with components that are easily accessible, removable, and washable.

Instead of adding to the 18.2 million beds are thrown away each year, you can now extend the life of your mattress, budget and our planet.

Our mattresses are also CertiPUR-US certified and use Oeko-Tex textiles. So you can be confident that our foam and textiles are made without non-irritating fabrics and unwanted chemicals like Ozone depleters, Phythalate, Formaldehyde and more. Read more about our certifications here.

Additionally, we are a BBB A+ company and our facility is an FDA registered facility.

Doing good for the planet

The beauties above glisten at the base of Mt. Equinox! Not only is Natural Form green conscious about what goes into your mattress, but we took it a step further and tackled how it’s made, as well. With 3+ acres of rooftop solar power, all of our products are made with 100% renewable energy.